Analytics Manager

Amazing opportnity to join a client in the Energy Space.

Insight & Analytics is a central team within this Leading Energy client. Our task is to help ensure their  long-term strategy is planned and grounded in the best possible understanding of our target audiences, consumer behaviour and cutting-edge marketing science.  Members of the team have broad exposure to all of my clients marketing, communications and policy work. We’re an in-house team, so as well as producing work ourselves we work closely and collaborate with a number of external research and analytics agencies, as well as our retained advertising and media agencies. 

Reporting to the Head of Insight & Analytics, you will manage delivery of flagship analytics programmes such as our marketing mix modelling (econometric) modelling work. You will be responsible for conducting ongoing audits of available market-level data and ensuring storage and availability is appropriate for intended uses. You will manage relationships with external analytical agencies providing services across analytics workstreams. You will provide support to the Head of Insight & Analytics in reporting of data to management and relevant stakeholders. You will also provide coaching and support to other members of the Insight team when using modelled data for insight generation, as well as helping internal stakeholders to understand the implications of data-led insights for their own activity

Key tasks / responsibilities

• Lead on all analytics workstreams, including econometrics, internal modelling, advertising microtargeting and any required internal dashboarding, where necessary working closely with the Deputy Director of Strategy & Insight
• Lead on producing and updating existing forecast models – e.g. of installations over the rollout period, working directly with SLT members as required
• Utilising strong project management stills to manage delivery of workstreams with multiple agencies and data inputs, including data collection exercises from the energy industry
• Responsible for conducting ongoing audits of available data and ensuring storage and availability is appropriate for intended uses
• Lead on ad-hoc queries involving in-house primary analysis of data and modelling using appropriate statistical techniques, write and review analytical code (either R or excel if appropriate) as necessary, proactively raise analytical questions and be responsible for answering them
• Brief external analytics agencies to ensure that eventual outputs reliably address the business question in hand, manage the agency appropriately, provide a critical and informed point of view on resulting outputs
• Providing support on the evaluation of the performance marketing activity, deriving its effectiveness and driving optimisation strategy using multiple data sources
• Work closely with colleagues in Insight & Analytics to ensure that insights from owned and consumer data are seamlessly integrated across our workstreams, and where workstreams are owned by the Analytics Manager, to ensure that consumer survey data is incorporated as part of an integrated story where relevant
• Ensure that all analysis and data findings are communicated in a clear, concise, and articulate way to internal and external stakeholders

Skills, experience and competencies 

• Experience of working in a relevant analytical role, with a genuine passion for working in a creative and busy team as part of a wider marketing campaign
• Experience of working with datasets derived from consumer surveys and an understanding of how survey and non-survey data can be effective combined to answer question
• Applied experience of a statistical processing language such as R or SAS