DIRECTOR DATA ANALYTICS

Ref

NB200

Sector

Advertising & Branding, Brand & Comms, Consumer / FMCG, Data Science/Analytics, Quantitative

Salary

£65,000 to £80,000 Per Annum

Benefits

Competitive

Town/City

London

Contract Type

Permanent

Date Posted

14/01/2021

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Director of Analytics

Strategic MR and Insight agency that works at the intersection of culture and commerce to create change, specialising in brand, innovation and business strategy are looking for a Director of Analytics to join their growing business. They have an emphasis on expansive thinking, a reverence for richness of insight and the creative flair to deliver commercial impact.

Qualifications and Experience

BSc and/or MSc in statistics, mathematics, physics, econometrics, physics, business intelligence, behavioural science, actuarial science or related areas.15+ years of analytical experience

Specialised Software

SPSS Sawtooth / LighthouseVisual Basic & Excel (advanced)R (not compulsory)Q (not compulsory)

 

Technical expertise

Pricing (Van Westendorp’s Price Sensitivity Meter (PSM), Willingness to pay, Gabor Granger, Brand & Price Trade-off, MaxDiff, Choice modelling/Conjoint, Bespoke pricing methods)Clustering (Latent class, k-means, Hierarchical clustering, two-step clustering)Classification & Prediction (linear and non-linear regression analysis, Discriminant analysis, Decision Trees)Data Reduction & Mapping (Factor analysis, Principal Components, Correspondence analysis, Multi-dimensional scaling, Ad-hoc composite measures)Prioritisation & Optimisation (Drivers analysis, weighted importance, MaxDiff, Choice modelling/ Conjoint, Total Unduplicated Reach and Frequency (TURF), Bespoke trade-offs)Text analytics (natural language processing)

 

 

Also this Director position with contribute to the development and delivery of the business goals and have the ability to deliver commercial solutions to clients.

 

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